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J.C. Penney dresses up its back-to-school campaign with social marketing (InternetRetailer.com)


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J.C. Penney dresses up its back-to-school campaign with a heavy dose of the Internet and social marketing The campaign, which features new private-label brands such as RS By Sheckler, Rusty, Third Rail a Zoo York Production and Decree, includes an updated microsite – Jcp.com/teen – that enables teenagers and shoppers to connect with each other, create their own looks, and view J.C. Penney’s ......

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